Look close - you can see the remnants of little white flowers. They're kind of boring compared to what happens after she blooms. Masses of pink, fluffy seed pods decorate the shrub for the entire summer.
If you live in the mountains (above 7,000 feet) and have sections of your property that do not receive regular watering, you should give this babe a try. Birds, Bees and Butterflies love it. Deer and Elk? Not so much.
Apache Plume [Fallugia paradoxa] Zone 4. Requires low nutrient, western, alkaline soils. Will die if fertilized.